Introduction: The right color can really boost the appeal of foods and beverages for customers. Food often contains Allura Red or FD&C Red 40 which are among the most common artificial colorings. Matrix Pharma Chem is a leading Allura Red Manufacturer and also a top certified and trusted choice for superior synthetic food colorants. What is Allura Red? Allura Red AC (FD&C Red 40) is among the family of azo dyes and is put into foods and drinks because of its vibrant red hue. Cosmetics, beverages, foods, sweets and medicines use E104 in their products as it can easily dissolve, withstand heat and deliver a bright colour. It is accepted worldwide and the FDA, FSSAI, EFSA and Codex Alimentarius have cleared its usage in certain approved amounts. Its popularity comes from the fact that it is both versatile and very colourful. In contrast, Allura Red holds its intensity under high temperatures, long storage and varying acidity. Due to its good stability and rich colou...